Stainless steel marketing review

Demand for stainless steel was again heavily influenced by the economic environment in 2011. During the first part of the year, with the economic environment improving, confidence returning and raw material prices increasing, demand for stainless steel increased strongly.
Stainless steel end-use consumption increased by 9% in the first half of 2011 compared to the second half of 2010 and was up 4% year-on-year. The resurfacing of economic concerns due to the Eurozone crisis however, had a negative impact on industrial, manufacturing and consumer confidence in the second half of 2011. This led to a slowdown in stainless steel demand. End-use demand declined to 14.7 million tonnes in the second half of 2011 compared to 15.7 million tonnes during the first half. Overall though in 2011, end use consumption of stainless steel continued to recover from the 2009 slump, growing 7.6% year-on-year to a world record high of 30.7 million tonnes.
With demand in consumer-led industries growing fastest in 2010, it was the turn of the project and investment driven industries to grow faster in 2011. Growth in these segments though was still held back by continuing restrictions on the availability of project finance. In 2011, consumption in all end-use clusters was higher than in 2010, with the largest annual growth in consumption (in percentage terms) occurring in the Chemical, Petrochemical and Energy cluster at 11%, followed by Process and Resources at 9%. Architecture, Building & Construction (ABC) and Catering & Appliances both registered growth of 7% and Transportation grew by 6% year-on-year.
Stainless steel used in Catering & Appliances increased by 7% globally in 2011. European stainless steel users in the premium segments experienced a successful year, but growth is expected to slow in 2012.
In the Transportation cluster, end-use consumption of stainless steel grew by 6% in 2011, following strong growth of 24% in 2010. Automotive experienced another good year globally in 2011. In Europe, light vehicle production increased substantially (driven by exports to non-European countries), but European car registrations declined.

Bebon international company will seize the opportunity to improve ourselves. We would enlarge our business relationship in the word market. Our stainless steel brand will be much more popular in the international market. We will give our customer the first service.